I turned 50 in December.

That sentence alone carries weight in a world where women are constantly reminded that ageing is something to fight, something to erase, something to conceal. We see it everywhere – on magazine covers, in the endless stream of ‘youth hacks’ on social media, and in the faces of women my age who, if I didn’t know better, could be my daughter Echoe’s uni mates.

And while I firmly believe in ‘each to their own’ – there’s no judgment here; I’ve made a deliberate choice for myself and my clients at Beaute and Be. I choose skin rejuvenation, not quick fixes. I choose treatments that work with the skin, not against it. I choose to embrace ageing rather than wage war against it.

That’s why I’m so passionate about treatments like Sothys Intensive Facials and HIFU. These aren’t about freezing expressions or filling lines. They’re about keeping the skin moving, supporting its natural processes, and bringing out the best in what’s already there.

Why I Believe in Advanced Skin Rejuvenation

Ageing isn’t something to be reversed; it’s something to be supported.

Our skin constantly evolves, and like every other part of our body, it needs nourishment, care, and movement to stay strong and healthy. When I look at treatments like Sothys Intensive Facials and HIFU, I don’t see them as a ‘fix’ for ageing. I see them as tools to keep skin functioning at its best, long after we hit that mythical ‘certain age’ the beauty industry tells us to fear.

These treatments respect the skin’s natural processes rather than working against them. They:

• Use ingredients that work with the skin. Sothys’ cutting-edge formulas are backed by advanced research, combining botanicals with science to rejuvenate skin naturally. Take 1055 boletus extract, a rare mushroom known for its ability to boost hydration and reinforce the skin’s moisture barrier, or organic elderberry extract, which helps brighten and protect against oxidative stress. These ingredients nourish and strengthen from within.

• Stimulate natural collagen production. With HIFU (High-Intensity Focused Ultrasound), ultrasound waves reach deep into the dermis, triggering a wound-healing response that stimulates fresh collagen and elastin production. Unlike fillers that artificially plump the skin, HIFU trains your skin to rebuild itself, leading to firmer, more youthful skin in the weeks and months after treatment. That’s why results peak days after your treatments; it’s your skin kicking into repair mode and building new support structures that keep working long after the treatment.

• Maximise results with the power of touch. The Digi-Esthétique® massage technique, exclusive to Sothys, is a fundamental part of each Intensive Facial. Developed by medical professionals and experienced estheticians, this hands-on method blends acupressure, drainage, and modelling techniques to enhance product absorption, promote lymphatic movement, release tension, and deliver precise, targeted results. It’s not just about relaxation (though that’s a beautiful bonus); it’s about activating skin functions in a way that no machine or quick-fix solution ever could.

• Move the skin forward, not backward. It’s about enhancing, not erasing, and strengthening, not stopping.

• Keep the skin moving. Supple, well-functioning skin isn’t frozen or overfilled; it’s dynamic, resilient, and full of life.

The Shift Toward Pro-Ageing

Beaute and Be has always been a space where we celebrate skin at every age and at every stage. I don’t believe in ‘anti-ageing’ language because it implies that getting older is something to be avoided rather than embraced. I want my clients to feel empowered when it comes to their skin.

For me, that means offering treatments that make people feel good, bring a natural glow back to tired skin, and firm, hydrate, and restore without removing the character, expressions, history, adventure, lessons, and stories written into our faces.

So, as I step into this next decade of my life, I do so with confidence – not because my skin looks 25, but because I’ve cared for it in a way that supports its health, vitality, and longevity.

If you’ve ever felt the pressure to ‘fix’ the signs of ageing, I invite you to consider a different perspective – not​​ one that tells you what you should do but one that reminds you that you can choose treatments that respect your skin’s natural rhythm and keep you looking like you.

If that resonates with you, let’s chat and find the right treatment for your skin – one that nurtures, strengthens, and celebrates every stage of your beauty because you deserve to age in a way that feels right for you.